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Tips to Engage Your Nonprofit's Facebook Fans
This post was inspired by the class I taught earlier this month at the Volunteer Center of Sonoma County. North Bay nonprofits are getting on Facebook, but few seem to understand how to use it. I continue to see nonprofits inviting me to be friends. They have created profiles when instead they should have created pages. I explain the difference between a Facebook profile and a page, and how to get started creating a page, in a post last month on Cuclis PR's blog.
Another issue I see with local nonprofits is they don't update their status very often. Or if they do, it's often similar material. Too much announcing of events, especially fundraisers. Little information provides value for the fans.
My workshop provided ideas for a dozen different types of status updates to engage fans. I provide a list of seven on Cuclis PR's North Bay New Media blog. Please read the post and share it with people you know working with nonprofits. Together, we can improve how Sonoma Valley nonprofits use Facebook.
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© 2013 Created by Chip Roberson.
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