Advancing the understanding and utilization of technology in Sonoma Valley.

Chip Roberson's Blog – January 2010 Archive (3)

Facebook Faux Pas

Does your company have friends or fans on Facebook?

The distinction is important because it not only reflects on your brand but has implications for your chances of success in social media.

Let me start with Facebook Rule #1: People have friends, businesses have fans.

You may not be aware but Facebook offers three forms of presence on their platform: Accounts, Pages (aka "Fan Pages") and Groups. Each serves a particular… Continue

Added by Chip Roberson on January 27, 2010 at 8:00am — 3 Comments

Ignore social media at your own peril

Christine and I were relatively early converts to social media and over the last year or more we've been trying to share the message of the utility of social media. Specifically, we believe that social media is a powerful and fairly inexpensive tool for companies to utilize in getting their message out to interested parties.

However, there is another message that we've been sharing as well: "Whether you like it or not, people are probably talking about you, your business and your… Continue

Added by Chip Roberson on January 18, 2010 at 11:49am — No Comments

Shared workspaces in City of Sonoma

On December 1, 2009 we held a LiveWired Social which was a round-robin-style discussion on establishing, advertising, finding, and utilizing shared workspaces in Sonoma. The event was well received and the conversation so fruitful that we did not want to let the topic go dormant.

Now that everyone is back from the holidays and have had a week or so to get back in work mode, we wanted to kick off the topic again.

To recap, specific topics discussed included:

1) What… Continue

Added by Chip Roberson on January 13, 2010 at 11:14am — 1 Comment

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