The subheading for this post could be, Why your business should be on Twitter. That is, why it should be on Twitter if PR is in your marketing mix.
Journalists are on Twitter. They're looking for people to interview. A study earlier this year by PR software company Cision and George Washington University found 52% of reporters use Twitter for story research.
This post was inspired by the class I taught earlier this month at the Volunteer Center of Sonoma County. North Bay nonprofits are getting on Facebook, but few seem to understand how to use it. I continue to see nonprofits inviting me to be friends. They have created profiles when instead they should have created pages. I explain the difference between a Facebook profile and a page, and how to get started creating a… Continue
Added by Gina Cuclis on May 24, 2010 at 6:07pm —
This isn't a simple question to answer. Nurturing a Facebook community takes time and commitment. However, for some organizations, the investment can yield far better results than traditional advertising.
To help small businesses and nonprofits evaluate if they should have a Facebook page, I've written two blog posts in the past month on my Cuclis PR blog addressing the question above. The posts…