Laura Wegner's Page

To domestic and international travelers, The North Bay carries an undeniable appeal and mystique. Why then don’t more of them visit? And if they do, why aren’t they visiting you?In this compelling, informative and highly-interactive presentation, a panel comprised of experts who live their working lives successfully marketing to the region’s visitors, (your customers), share their wisdom and secrets for attracting and capturing a greater share of North Bay Area visitors and their spending…See More

To domestic and international travelers, The North Bay carries an undeniable appeal and mystique. Why then don’t more of them visit? And if they do, why aren’t they visiting you?In this compelling, informative and highly-interactive presentation, a panel comprised of experts who live their working lives successfully marketing to the region’s visitors, (your customers), share their wisdom and secrets for attracting and capturing a greater share of North Bay Area visitors and their spending…See More

Building a strong brand takes time, commitment, and hard work, but the result is one of the most valuable assets a company can own. Instant identification in the mind of the customer, a reputation for competence and quality, the knowledge that the promises of the brand are genuine and not just slogans…the list of benefits goes on.Innovation is what keeps businesses alive and thriving in a highly competitive world. Who better to learn from than Dan Bock, Director of Sales & Marketing for the…See More

Building a strong brand takes time, commitment, and hard work, but the result is one of the most valuable assets a company can own. Instant identification in the mind of the customer, a reputation for competence and quality, the knowledge that the promises of the brand are genuine and not just slogans…the list of benefits goes on.Innovation is what keeps businesses alive and thriving in a highly competitive world. Who better to learn from than Dan Bock, Director of Sales & Marketing for the…See More

Looking for real answers to all the buzz about using Social Media for true results? Learn valuable secrets from top executives in the hospitality industry.Joie de Vivre, San Francisco-based collection of 40 boutique hotels, more than 20 restaurants and 5 spas, with annual sales revenues of around $240 million; Foley Family Wines, a portfolio of super-and ultra-premium wine brands including Sebastiani Vineyards and Winery, Firestone Vineyards, Kuleto Estate, Merus, Three Rivers, Foley Estate,…See More

LOOK NO MORE! As we speak we are plotting our launch of the most active group in the N Bay. We all want to have fun on our days off and be in a loop where other COOL singles play.Be a part of the Pioneer Team and email me if you can assist with the following:- graphic design/web (we need a functionally simple, yet sophisticated looking site)- venues to host (if you work at a winery/restaurant or hotel, put in a good word)- fabulous singles (start by sending me your email so we can keep you in…See More

Save the date for the next Live Wired Event.Specific details coming.See More

Once upon a time in the world of wine and spirits marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S of A. But not any longer.Back by popular demand, global research expert and trend spotter, Lucy Johnson, takes us on a journey through of the some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising as they apply to the retail wine…See More

Once upon a time in the world of wine and spirits marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S of A. But not any longer.Back by popular demand, global research expert and trend spotter, Lucy Johnson, takes us on a journey through of the some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising as they apply to the retail wine…See More

Once upon a time in the world of wine and spirits marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S of A. But not any longer.Back by popular demand, global research expert and trend spotter, Lucy Johnson, takes us on a journey through of the some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising as they apply to the retail wine…See More