Wired Sonoma

Advancing the understanding and utilization of technology in Sonoma Valley.

Christine Mason McCaull
  • Sonoma, CA
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Christine Mason McCaull's Friends

  • Laurel Callan
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Christine Mason McCaull's Discussions

Needed: TypePad/ graphic implementation

Started this discussion. Last reply by Bill Crawford Mar 30, 2010. 1 Reply

Services Offered

Started Jan 25, 2009 0 Replies

Help Wanted

Started this discussion. Last reply by Joanne Feb 25, 2009. 1 Reply


Christine Mason McCaull's Page

Latest Activity

Tim Pine is attending Christine Mason McCaull's event

WiredSonoma November Meeting at El Dorado Kitchen

November 30, 2010 from 5:30pm to 7:30pm
Nov 8, 2011
Christine Mason McCaull posted a blog post

Where's Christine? A Personal Update

Hi everyone,So, where's Christine gone, some of you have asked (and... thank you! it's good to be missed), so I thought I would send a personal update. When I founded WiredSonoma with Chip almost 3 years ago, we had a vision for what it might become, and much of that has happened- many good connections have been made,  businesses have been started, and a lot of excellent information has been shared- plus all kinds of events from lectures and debates and classes to book signings have been held.…See More
Oct 29, 2011
Christine Mason McCaull replied to Chip Roberson's discussion Proposed topics for future events
"I've been experimenting with a variety of curation tools- ways of pulling content from sources into coherent stories. It's a pretty revolutionary way of writing the news, and adding information to a website. I, or Tom Foremski who rund SF…"
Oct 29, 2011
Christine Mason McCaull commented on Joshua Kitchener's blog post We Will Not Be Assimilated: an appeal to put away your phone
"Attending to what is present can be challenging. The virtual message from my friend may be just as real and more important than the chance interaction with a stranger.   I go off the grid periodically, or leave my phone behind, and am…"
Jul 28, 2011
Christine Mason McCaull liked Laurie Decker's event "So You Want to Start a Business" Series
Jul 28, 2011
Christine Mason McCaull is attending Chip Roberson's event

Gary Vaynerchuck and "The Thank You Economy" at Readers' Books

April 6, 2011 from 7:30pm to 9pm
Reader's Books, WiredSonoma and Socialogue are proud to host Gary Vaynerchuck as he talks about his new book "The Thank You Economy".Social network guru Vaynerchuk shows us the shape of the new frontier in business. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new…See More
Mar 10, 2011
Profile IconJean-François Ducarroz, Bill Johnston and Andre Juilland are attending Christine Mason McCaull's event

WiredSonoma Monthly meeting, featuring BarSpaceTV at Community Center Kitchen

February 22, 2011 from 5:30pm to 7pm
Monthly meeting:Local featured company:  Peter Viviani, BarSpace TVEducation/discussion topic:  Community Center SpaceAnnouncements/needs:  YOU ARE ONNetworking:See More
Feb 22, 2011

Profile Information

Business Name
GoGreen Online, Inc.
Type(s) of Business
Online Service, Multimedia Content - Video, Online Publisher/Content Developer, e-Commerce - products
Primary Website URL
About Me
Artist, 4 time internet CEO, Yogini, Mama, Explorer, Environmentalist, Producer, Burner, Inventor, Writer, TEDster.
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Christine Mason McCaull's Blog

Where's Christine? A Personal Update

Posted on October 29, 2011 at 12:31pm 0 Comments

Hi everyone,

So, where's Christine gone, some of you have asked (and... thank you! it's good to be missed), so I thought I would send a personal update. When I founded WiredSonoma with Chip almost 3 years ago, we had a vision for what it might become, and much of that has happened- many good connections have been made,  businesses have been started, and a lot of excellent information has been shared- plus all kinds of events from lectures and debates and classes to book signings…


The New World of Publishing: A Primer for Authors ( by Michael and Steve Meloan)

Posted on November 22, 2010 at 12:30pm 1 Comment

The New World of Publishing: A Primer for Authors

Michael and Steve Meloan

Session originally presented at WiredSonoma in September, 2010

The Publishing Shake-Up is What The Recording Industry Experienced 10 Years Ago

As we’ve all read, the publishing industry is undergoing profound changes. The ever-shrinking San Francisco Chronicle is a testament to that fact. The publishing shakeup is similar to what took place in the recording…

Free workshop on giving authentic, powerful presentations. No selling.

Posted on October 4, 2010 at 2:16pm 1 Comment

Hi WiredSonoma peeps. If you want to be a more authentic and compelling presenter or speaker, we have just completed the development of an all new workshop for a Fortune 50 company, and are looking for "testers" to help us refine the live exercises. We will offer the free testers workshop once in early Nov in LA, and in Dec near Santa Rosa. Consider yourself a guinea pig, or the recipient of free, focused one on one training.

Contact me directly to learn more:…

The New ClickMarkets: Brand, Site and Offerings.

Posted on September 28, 2010 at 2:30pm 1 Comment

Ta-Da, the new ClickMarkets is born!

Since February, 2010, when Chip and I spun off our social media software into a stand alone business (Socialogue), we have also divided up our roles. Chip's been running the application development at the new company, and I have been running the ClickMarkets services business. We had been marketing our work as primarily social media services, but we found…

Comment Wall (28 comments)

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At 11:48am on February 10, 2011, Laurel Callan said…

Hi Christine, I work primarily with business people who are already successful and ready to take it up a notch (or several notches).  I'm especially interested in clients who are ready to expand their leadership into local and global sustainability, to improve and change their community and the world.


One client who is a senior executive for a major Silicon Valley tech company went from being 6th of 6 on the short list of CEO successors to 1st.  Another has just been named CMO for an company in the West with strong environmental values and practices. 

At 10:58am on August 7, 2010, Deborah Mills said…
Thank you Christine, I appreciate your help.
At 3:57pm on April 20, 2009, Margie Tosch said…

We just released a "sneak peak" of the event we are having for the wine & hospitality industry on May 28th, I'd love to have anyone in the group on this site join us! We're also looking for volunteers, which can be a lot of fun.

The event info is in the center column at WineAndHospitalityNetwork.com. We are having another on July 27th at Nicholson Ranch Winery.

At 10:05am on March 25, 2009, Tom Warton said…
Christine, Thanks for you nice words about Vode. Vode markets to lighting designers and architects. We usually sell through electrical distributors. Local business always gets friendy pricing...Vode is a relatively new company launched in August of 2006. We design and manufacture architectural luminaires for T5 and LED. We value architectural minimalism, modularity, sustainable design and, most of all, quality of light. Our company was founded by 3 guys with a broad range of experience in Lighting, Business and Industrial Design. Real Tom photo is now posted...
At 9:15am on March 25, 2009, Vance Petrunoff said…
Hello Christine. I am back in town from the snowy Bulgaria and sunny London. I would be very happy to participate in Wine Online discussion. You can glance at Bulgaria's wine show at my blog - http://bulgarianwine.blogspot.com/.
See you at EDK. Thanks for the invite.
At 12:50pm on March 13, 2009, Fred Schwartz said…
Thanks for your kind remarks, Christine. Petra invited me to join the network. We share a client who is also a member: Tom Warton of Vode Lighting. There are zero degrees of separation in this town.

Would love to participate in your Wine Online thing. I have a few opinions on the matter, one of which I posted here just yesterday: http://lennthompson.typepad.com/lenndevours/2009/03/first-social-media-basics-workshop-held-in-finger-lakes-wine-country.html
At 11:45am on March 4, 2009, Ann Bauer said…
I look forward to seeing you too, Christine. I haven't had a chance to visit with you and John for many months now. I hope we can actually catch up sometime.
At 3:56pm on February 26, 2009, David Schoenbach said…
Hi Christine, see http://www.mobihand.com/homeSoftware.asp. Our best-seller list uses an algorithm emphasizing the past 30 days' sales, so this is a good way to see what's hot. Unfortunately Apple won't let anyone but Apple sell native apps for iPhone, so those are not represented here.

At 4:24pm on February 23, 2009, Danielle Westfall said…
Hi Christine!
Super excited to see/hear about plans for Wine & Hospitality content sites as an upcoming session. I’d LOVE to be involved in the topic—being on the panel at least.
Over ¾ of my clients are wineries – across the country – and the others are in the food/leisure space. While we’re focused on the entire Consumer Direct channel—inclusive of all online marketing, social marketing, retailing and co-operative marketing – it’s reasonable to say that site creation & re-architecture is at the core of most of our client programs.
Here’s a couple of sites recently done (altogether or in partnership) by WMG –
I look forward to hearing how I can be involved.
At 10:53pm on February 20, 2009, Karen Bauermeister said…
Thanks for the great presentation. I will look forward to learning more. North Bay Biz is all GREEN this month. I would be happy to bring you a copy if you don't already subscribe. Just let me know and I will drop it by the office sometime.


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