Advancing the understanding and utilization of technology in Sonoma Valley.
Time: April 22, 2009 from 5pm to 9pm
Location: St Francis Winery
Street: 100 Pythian Road at Highway 12
City/Town: Santa Rosa
Website or Map: http://www.lcgsocials.com
Phone: 707 637 9033
Event Type: business, networking
Organized By: Lily Creative Group
Latest Activity: Apr 15, 2009
Once upon a time in the world of wine and spirits marketing, “Made in the USA” meant the cutting edge. All the best practices in consumer promotion and branding originated in the good old U.S of A. But not any longer.
Back by popular demand, global research expert and trend spotter, Lucy Johnson, takes us on a journey through of the some of the most imaginative and creative practices in retail and consumer branding, promotion, packaging, design and merchandising as they apply to the retail wine industry. Backed up with incisive and passionate commentary, Lucy presents a vivid video portfolio of all that she sees in her 52 weeks on the road, recording the most innovative trends and practices in the worlds of retail and on-premise wine marketing as practiced around the globe, with particular emphasis on Europe and South America.