Revitalizing Your Brand

Building a strong brand takes time, commitment, and hard work, but the result is one of the most valuable assets a company can own. Instant identification in the mind of the customer, a reputation for competence and quality, the knowledge that the promises of the brand are genuine and not just slogans…the list of benefits goes on.

Innovation is what keeps businesses alive and thriving in a highly competitive world. Who better to learn from than Dan Bock, Director of Sales & Marketing for the Westin Verasa Napa; Lesley Berglund, Co-Founder & Chairman of the WISE Academy; Wendy Nyberg, Senior Marketing Director of Trinchero Family Estates and Valarie Hamm, VP Creative Director for Umpqua Bank. Moderated by Alf Nucifora of the Luxury Marketing Council.

Our panelists have become role models in their industries by implementing unique strategies for revitalizing their own brands.

What you will learn:
- Does it require the rebranding of a company from the top down or updating of the brand’s product attributes with better, demanded features?
- When your brand needs to go bold, pleasantly surprise or simply show up and be present?
- How to understand what brand message customers are really receiving vs. what you think / hope they receive.
- How does a evolving brand continue to focus on its core values while still emotionally engaging their customers?
- How do you raise the bar on a mature brand that already has a solid foundation of older consumers so that it will also appeal to new generations?
- How do you reinvent a brand with a long life-cycle?

Join us at the Westin Verasa Napa for high-level networking, wine tasting, sampling the creations of Chef Ken Frank of La Toque and the rare opportunity to hear from these very busy executives.