Advancing the understanding and utilization of technology in Sonoma Valley.
Time: October 4, 2011 from 5:30pm to 7:30pm
Location: Community Cafe
Street: 875 West Napa Street
City/Town: Sonoma, CA
Website or Map: http://communitycafesonoma.co…
Event Type: meeting, debate
Organized By: Chip Roberson
Latest Activity: Oct 5, 2011
We are resuming our monthly meetings with October. The meeting with start out with a mixer then an Oxford-style "debate:"
Topic: "With the rise of blogs and social media is the brochure website dead?"
Consumers are increasingly expecting brands to connect with them via social media. Social media requires dynamic (constantly fresh) content and thus consumers are realizing that it is a way to evaluate a business or brand's "freshness" and "vitality."
A brochure website is, by definition, static. However, if a business incorporates a blog into its website and connects it to its social media points of presence, the blog can become the heart, pumping content to social media. Thus with the rise of social media, the static brochure site is now a dying breed.
However, many business owners express that they don't have time or comfort level to maintain a blog, much less manage multiple social media points of presence. They still "just want a brochure site" from their website designers.
So, does every business need a blog to feed social media? Can some businesses survive or thrive with just a brochure site? Can some businesses feed social media without using a blog or avoid social media all together, (e.g. via email campaigns or newsletters)? Or is the blog and social media just overrated and a business fine without them?
Our "debaters" will present their professional opinions on why a blog is or is not necessary for a business' website.