Wired Sonoma

Advancing the understanding and utilization of technology in Sonoma Valley.

Meeting & Debate: Is the brochure website dead?

Event Details

Meeting & Debate: Is the brochure website dead?

Time: October 4, 2011 from 5:30pm to 7:30pm
Location: Community Cafe
Street: 875 West Napa Street
City/Town: Sonoma, CA
Website or Map: http://communitycafesonoma.co…
Phone: 707-771-0345
Event Type: meeting, debate
Organized By: Chip Roberson
Latest Activity: Oct 5, 2011

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Event Description

We are resuming our monthly meetings with October. The meeting with start out with a mixer then an Oxford-style "debate:"

Topic: "With the rise of blogs and social media is the brochure website dead?"

Consumers are increasingly expecting brands to connect with them via social media. Social media requires dynamic (constantly fresh) content and thus consumers are realizing that it is a way to evaluate a business or brand's "freshness" and "vitality."

A brochure website is, by definition, static. However, if a business incorporates a blog into its website and connects it to its social media points of presence, the blog can become the heart, pumping content to social media. Thus with the rise of social media, the static brochure site is now a dying breed.

However, many business owners express that they don't have time or comfort level to maintain a blog, much less manage multiple social media points of presence. They still "just want a brochure site" from their website designers.


So, does every business need a blog to feed social media? Can some businesses survive or thrive with just a brochure site? Can some businesses feed social media without using a blog or avoid social media all together, (e.g. via email campaigns or newsletters)? Or is the blog and social media just overrated and a business fine without them?

Our "debaters" will present their professional opinions on why a blog is or is not necessary for a business' website.

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Comment by Greg Rank on October 5, 2011 at 7:10pm
Did/can/will Anne post a similar short set of slides on her side of the debate?
Comment by Chip Roberson on October 4, 2011 at 2:16pm
I forgot to mention that Anne Bothwell, http://www.bothwellmarketing.com/, will be taking the pro-static position and I will be taking the pro-dynamic position.
Comment by Chip Roberson on October 4, 2011 at 11:24am
@Lori, definitely, we can look to moving the events later.
Comment by Chip Roberson on October 4, 2011 at 11:24am
Looking forward to tonight! Getting the details ready. Come with your questions and perspectives!
Comment by Judy Baker on September 29, 2011 at 4:53pm
Great topic and great timing. The Wine Country WordPress Meetup is launching in November.
Comment by Lori Powell Winter on September 28, 2011 at 12:06pm

GREAT topic. Will get a sitter and attend this one for sure!

(Chip--any chance meetings could ever be an hour later? Then my spouse would be home from work and no need to get sitter to attend Wired Sonoma; don't know if other parents have this same predicament).

Attending (9)

Might attend (3)

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